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Writer's pictureLogesh Velusamy

Navigating Amazon PPC: Exploring Automatic vs. Manual Campaigns

Updated: Nov 30, 2023

Are you an Amazon seller aiming to boost product visibility and leverage Amazon ads effectively?


Unlock the secrets of effective Amazon PPC strategies

Dive into the nuances between Automatic and Manual Targeting campaigns, crucial for Amazon FBA sellers, to enhance your Amazon PPC management and increase product visibility.


Let's explore these key strategies to empower your advertising efforts!







Amazon PPC - Automatic Targeting Campaigns for Amazon Sellers:



Perfect for New Amazon Sellers:

New or seasoned Amazon sellers seeking hassle-free Amazon PPC management can rely on Automatic Targeting. It simplifies the process by leveraging Amazon's algorithms to suggest bids, ideal for boosting product visibility.


2-Week Performance Insights:

Initiate an Automatic campaign for a fortnight to unearth valuable data on top-performing keywords and search terms. This data becomes pivotal for shaping future Manual Targeting campaigns, increasing your Amazon ads' effectiveness.


Stay Updated on Keyword Trends:

Even with Manual Targeting in play, continue Automatic campaigns to track evolving keyword trends and explore new opportunities to increase product visibility.



Amazon PPC - Manual Targeting Campaigns Tailored for Amazon FBA Sellers:



Seize Control:

Experienced Amazon FBA sellers seeking precision in their Amazon PPC management can opt for Manual Targeting. Handpick keywords, products, and phrases to fine-tune targeting precision for increased product visibility.


Customized Audience Alignment:

With Manual Targeting, align your advertising precisely with your target audience's preferences, potentially boosting conversion rates for Amazon FBA sellers.




Constant Refinement and Optimization:

Regularly analyze and fine-tune Manual Targeting campaigns based on performance data and search term reports. This iterative process ensures staying competitive and meeting campaign objectives.


Remember, there's no universal formula—both Automatic and Manual Targeting offer distinct advantages. Striking the right balance and adapting strategies based on data-driven insights is key to Amazon advertising success.

Irrespective of your experience level, Amazon Advertising presents abundant opportunities. Harness the strengths of both Automatic and Manual Targeting to propel your campaigns toward success!





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